THE FINAL DEADLINE FOR BRANDS & ORGS IS THURS FEB 22 ENTER NOW

10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The late entry deadline is February 22, 2018

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

#NBAinVR - NextVR

Entered in Virtual Reality

Objective

NextVR is the leading way in the future of entertainment and sports broadcasting by bringing live experiences to fans across the world. As the official VR partner of NBA League Pass, NextVR is changing how basketball fans experience live games by bringing them courtside while they sit in their living room.

NextVR is not only reimagining how we view live sports – they are also writing the blueprint for how VR and social media intersect for sports fans across the world. Thier current immersive 3D VR experience for NBA fans is INCREDIBLE and fans literally feel like they are court side when they put on their VR headset. But how do you promote an unbelievable VR experience in the 2D world of social media? Enter NextVR's #NBAinVR social media strategy.

Strategy

NextVR developed a social marketing model that sets the course for not only their company but the entire VR industry. In 2017-18, NextVR featured all 30 NBA teams within its signature immersive 3D VR experience – including the NBA Finals and All Star Game. NextVR was up for the challenge of promoting incredible NBA VR experiences in the non-immersive environment of social media. Each game was met with a unique social strategy for promoting the #NBAinVR experience across Twitter, Facebook, Instagram and YouTube.

Custom assets developed for NextVR channels included:

- 360° NBA highlight videos for Facebook and YouTube

- 2D NBA highlight videos for Twitter and Instagram

- 2D made-for-social video content promoting #NBAinVR broadcast and NextVR features

- Custom GIFs, Game time Animations, Holiday Animations and Static Graphics

In addition, the NextVR social team members provided live behind-the-scenes social coverage of the NextVR broadcast from NBA arenas.

Live social content examples included:

- Instagram LIVE streams of the NextVR's production truck

- Twitter videos of NextVR on-air talent

- Instagram stories recapping the entire VR production.

Results

NBA social media consumption on NextVR channels, 2017 to present, accounted for over 8 MILLION+ social impressions helping drive significant download and viewership numbers of NBA live games in the NextVR app. Creative social promotion of #NBAinVR experiences also led to the following:

Media

Video for #NBAinVR - NextVR

Produced by

NextVR

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th annual shorty awards will be held april 15th, 2018 in new york city

final Deadline for Brands & Organizations

02 . 22 . 18