entries for brands and orgs open now enter

10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Mixed Reality from NBC Left Field

Entered in Augmented Reality

Objective

The primary goal of NBC Left Field is to be an experimental hub for style and audience engagement for NBC News. To help fulfill this mission, we recently developed a camera rig that blends VR signals and traditional video in real-time. We used this for a story on how individuals express outrage on social media. The story was in two parts: a feature that tasked a journalist with drawing in mixed reality atop a building in NYC and through a Facebook Live that asked viewers to submit words they associated with 2017— these were drawn in mixed reality in real-time!

Strategy

We first tested the system with a feature video on expressing rage on social media and how that makes users 'feel.' In the video, the journalist wrote words in midair with the mixed reality device to illustrate the narration. Next, we took to Facebook (Live) to ask viewers for words that they thought described 2017. Then, the 'host' wrote those words in midair, LIVE! The video, which was watched by more than 100K viewers with hundreds of suggestions was a hit and the NBC Left Field team now plans to do these each month.

Results

The feature video was featured across the NBC News and NBC Left Field websites. It appeared on Facebook and YouTube, where it received more than 100,000 views. The Facebook Live received 230 suggestions for our 2017 mixed reality room project.

Media

Video for Mixed Reality from NBC Left Field

Produced by

NBC Left Field

Links

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th Annual Shorty Awards will be held in April 2018 in NYC.