10th Annual Shorty Awards Categories

The 10th Annual Shorty Awards will be held April 15th, 2018 in NYC. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Mashable on Social Media

Entered in News & Media


Mashable is a media and entertainment company for superfans. We're obsessed with culture and tech, and our ideas shape the future. Our voice is progressive, clever, smart, and accessible, and we enthusiastically invite passionate audiences to join our conversation.

Mashable's social reach extends to 48 million followers across Facebook, Twitter, Snapchat, Instagram, and YouTube. We dominate social video, garnering hundreds of millions of video views each month to an audience across all distributed platforms.


By creating and packaging stories tailored for distribution, we've seen exponential audience growth, significant mindshare, and ever-increasing brand awareness. As such, Mashable's award-winning team of writers, editors, and producers create programming that is exclusively purpose-built for specific platforms.

Facebook Watch - Mashable's programming strategy is platform-first. As such, our content is shaped by format as much as ideas. As an exclusive launch partner for Facebook Watch in September 2017, Mashable was able to reach engaged audiences through creative storytelling. Our Watch stories include:

DIY Costume Squad —- 3.7M minutes viewed, 2.9M video views
Top episode: Inkling Girl (3.0M people reached)

Pawsthetics —- 1.1M minutes viewed, 2.3M video views
Top episode: Molly the golden retriever (2.4M people reached)

What's Your Mutt? —- 750K minutes viewed, 1.1M video views
Top episode: Scout's DNA results (1.3M people reached)

Insignificant Mysteries — 734.8K minutes viewed, 1.9M video views
Top episode: Bun on the Fourth of July (2.7M people reached)

Snapchat Discover
- Mashable is one of the largest lifestyle brands on Snapchat Discover. Our audience is loyal, with half visiting our daily edition at least 3 out of every 7 days, and many complete the entire edition. Our subscriber base has nearly doubled in the past year. Because of the size of our audience and the high-speed transfer of information that is intrinsic to social media, Mashable's Discover stories have impact: When we told our audience to check out Emojipedia's "Botmoji" Twitter account, the influx caused the site to crash. Our "App of the Day" selections, meanwhile, often trend immediately in the iOS App Store.

Other platforms - Mashable has a social channel for every superfan. Every day, our team curates the best news for our interest-based brands on Twitter and Facebook, which include FutureShift (tech), Screening (entertainment), 118 (science), Click.Click.Click (culture) and Social Good (equality and identity).


The platform-first strategy has grown Mashable's overall monthly audience by 400% year over year. Every month, our content generates over 1.7B monthly views across our different platforms. Every second, three Mashable stories are shared across the web.


Video for Mashable on Social Media

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Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow,, and the rest of the social web.

The 10th annual shorty awards will be held april 15th, 2018 in new york city


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