Objectives

Capture the excitement of the historic coast-to-coast total solar eclipse and explain the science behind it.

Strategy and Execution

We sent four crews to four cities in the path of totality and launched a three-hour live show from the roof of The Washington Post.

• Our hosts interviewed experts an astronomer and ophthalmologists about the best ways to view the total (and partial) solar eclipse.
• Correspondents in Oregon, Wyoming, Illinois, and Tennesee delivered updates as totality obscured the sun across the country.
• Post reporters joined us on camera to relay updates from contributors in locations without crews.
• We used broadcast-quality feeds from NASA, AP, and Reuters to stream images of the sun.

Results

We generated more than 1.4M views on YouTube and Facebook and served live video coverage to WashingtonPost.com visitors.

Media