Parents know family vacations are important. Yet, they still don't take them. So how do you convince busy, working parents to actually book a family vacation with JetBlue Vacations? You don't. You let their kids do it instead.
For the first time ever, JetBlue's Little Tickets gave kids the power to plan a family vacation.
For a price, they could afford. Literally. Whatever they could afford. To remind parents that a little time together can go a long way.
