10th Annual Shorty Awards Categories

The 10th Annual Shorty Awards will be held April 15th, 2018 in NYC. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Los Angeles Lakers Social Media Campaign

Entered in Sports

Objective

VIEW CASE STUDY

Our #IAMLA digital/social campaign kicked off with a :60 spot, followed by a series of fan & player-centric videos, designed specifically for the Lakers social channels and Staples Center Jumbotron. A nostalgic spot speaks to the legacy of the Lakers in LA while our inspirational versions celebrate the new generation. These assets have received more social engagement than any other content series in Lakers' history.

Strategy

Our social strategy took a bold step away from the corporate look of the Laker's past, and focus on embracing the diversity of LA's youth. We would celebrate every individual, as being an essential part of Los Angeles and the Lakers. Our social positioning would become the title of our campaign... "I AM LA"

Results

TOTAL IMPRESSIONS: 50M


TOTAL MEDIA VIEWS: 5.3M


TOTAL ENGAGEMENTS: 7M

Media

Produced by

Ignition, Los Angeles Lakers

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th annual shorty awards will be held april 15th, 2018 in new york city

late Deadline for Brands & Organizations

02 . 22 . 18