10th Annual Shorty Awards Categories

The 10th Annual Shorty Awards will be held April 15th, 2018 in NYC. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

If Jane Austen characters used dating apps

Entered in Comedy Video

Objective

It was the 200th anniversary of Jane Austen's death and we wanted to honour the date on BBC Culture and BBC Britain. A lot of the commemorations revolved around exhibitions going on in Britain, or looking back at her novels. We knew that we wanted to do something that wasn't only different enough to catch the eye, but would demonstrate how relevant her wry observations of Georgian life were today. This wasn't just about looking back into the past; we wanted to do something to prove why and how her work endures.

Strategy

We thought that a great deal of the content in Jane Austen's novels – especially the trials and tribulations of dating – were especially relevant to modern audiences. We decided to make a vertical video where we used animation and screen recording to bring the Jane Austen universe to life in the form of a dating app in the style of Tinder where Elizabeth Bennet matches with Mr Darcy. We included bits and pieces from Pride and Prejudice as well as characters from other Austen novels to appeal to her fanbase.

Results

Viewers speedily tagged fellow Austen fans – as well as those who perhaps needed a little sage dating advice – and the video went viral. It's had 5.1 million views on Facebook to date and has been shared over 40,000 times around the world.

But most importantly of all, people who had never read Jane Austen before have enjoyed and made contact with the wit of Elizabeth Darcy and the social awkwardness of Mr Darcy. Being able to introduce new readers to Austen's work has, hopefully, been the best homage we could have paid her.

Media

Video for If Jane Austen characters used dating apps

Produced by

BBC Culture and BBC Britain

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th annual shorty awards will be held april 15th, 2018 in new york city

late Deadline for Brands & Organizations

02 . 22 . 18