10th Annual Shorty Awards Categories

The 10th Annual Shorty Awards will be held April 15th, 2018 in NYC. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

North Korean Missile Defense

Entered in Long Form Video

Objective

The Center for Strategic and International Studies (CSIS) is a nonpartisan, nonprofit policy research organization dedicated to providing strategic insights and policy solutions to help decisionmakers chart a course toward a better world. The Andreas C. Dracopoulos iDeas Lab enhances CSIS's research with the latest in cutting-edge web technologies, design, and video.

In 2017, CSIS's iDeas Lab produced video and interactive content that provided critical nonpartisan analysis to the threat posed by North Korea's ballistic missile program and other major issues shaping Asia and the world today.

The objective of these products are to illustrate, educate, and inform policymakers, the private sector and the public in a nonpartisan manner.

Strategy

In early August, North Korea threatened to launch four ballistic missiles towards Guam, targeting waters less than 30 kilometers off the island's coast. What was not widely known was how capable the U.S.'s anti-ballistic missile defenses were - and what the realistic outcomes of a potential attack would be.

CSIS's Missile Threat and Aerospace Security Projects teamed up with the iDeas Lab to create a two and a half minute video entitled How it Works: Detecting a North Korean Missile Strike on Guam to visualize and explain these potential outcomes. Using imagery generated by Satellite Tool Kit (STK) and Google Earth, we visualized the exact paths North Korean missiles would take.

Results

This educational video accumulated over 1.14 million views across CSIS's social media platforms - with over 170,000 coming from YouTube and 890,000 coming from Facebook. The numbers are high, but so is the quality of our engagement, users on average watched for more than 75% of the video's duration.

Media

Video for North Korean Missile Defense

Produced by

Center for Strategic and International Studies (CSIS)

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th annual shorty awards will be held april 15th, 2018 in new york city

late Deadline for Brands & Organizations

02 . 22 . 18