entries for the shorty social good awards are open now enter!

3rd Annual Shorty Social Good Awards Categories


See below for official categories. The regular entry deadline is August 29th, 2018.

From the 10th Annual Shorty Awards

Holiday Inn Smiles Ahead

Entered in Integrated Campaign

About this entry

The goal of the Holiday Inn Smiles Ahead campaign was to develop custom programming in key markets which target families and provide tangible examples of how the brand goes above and beyond to deliver full service experiences.

Why does this entry deserve to win?

The Holiday Smiles Ahead campaign gave media a reason to be interested in the Holiday Inn brand and its offerings during the summer travel season by creating newsworthy programs and activations that will garner earned media attention, as well as provide engaging content for owned channels.

The goals of the campaign were accomplished by:

Results

With 4 new partnerships, 15 earned media placements, 5 non-paid influencers, Holiday Inn's first-ever Facebook Live, and more, the Smiles Ahead campaign resulted in exciting successes for the brand. Results highlights from this campaign include:

Media

Video for Holiday Inn Smiles Ahead

Produced by

InterContinental Hotels Group (IHG)

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Twitch, Musical.ly, and the rest of the social web.

The regular entry deadline for the shorty social good awards is august 29th, 2018