The goal of the Holiday Inn Smiles Ahead campaign was to develop custom programming in key markets which target families and provide tangible examples of how the brand goes above and beyond to deliver full service experiences.
The Holiday Smiles Ahead campaign gave media a reason to be interested in the Holiday Inn brand and its offerings during the summer travel season by creating newsworthy programs and activations that will garner earned media attention, as well as provide engaging content for owned channels.
The goals of the campaign were accomplished by:
With 4 new partnerships, 15 earned media placements, 5 non-paid influencers, Holiday Inn's first-ever Facebook Live, and more, the Smiles Ahead campaign resulted in exciting successes for the brand. Results highlights from this campaign include:
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