WATCH THE 10TH ANNUAL SHORTY AWARDS POWERED BY DIRECTV NOW YAY!

10th Annual Shorty Awards Categories


See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Grooming Solutions For Men: A Test Drive

Entered in Branded Content

Objective

To get users to lean into the Kiehl's Men's Grooming Solutions line. Our objective was not to explain "how-­to" use the products or to hard-­sell customers on the products, but to grab their attention through dry humor and entertainment. Our target was the modern man who values quality, appearance, health, and style. While we wanted to consider the grooming-­advertising zeitgeist, the aim

was to create something original.

Strategy

Recruit new customers and drive awareness and engagement through humor.

Results

Over 44K views on YouTube and Instagram.

Media

Video for Grooming Solutions For Men: A Test Drive

Produced by

Kiehl's Since 1851

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th annual shorty awards powered by directv now were held april 15th, 2018