10th Annual Shorty Awards Categories

The 10th Annual Shorty Awards will be held April 15th, 2018 in NYC. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Grooming Solutions For Men: A Test Drive

Entered in Branded Content


To get users to lean into the Kiehl's Men's Grooming Solutions line. Our objective was not to explain "how-­to" use the products or to hard-­sell customers on the products, but to grab their attention through dry humor and entertainment. Our target was the modern man who values quality, appearance, health, and style. While we wanted to consider the grooming-­advertising zeitgeist, the aim

was to create something original.


Recruit new customers and drive awareness and engagement through humor.


Over 44K views on YouTube and Instagram.


Video for Grooming Solutions For Men: A Test Drive

Produced by

Kiehl's Since 1851


Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th annual shorty awards will be held april 15th, 2018 in new york city

late Deadline for Brands & Organizations

02 . 22 . 18