10th Annual Shorty Awards Categories

The 10th Annual Shorty Awards will be held April 15th, 2018 in NYC. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Get Packing!

Entered in Travel & Tourism


Board games are a popular and timeless tradition during the holidays. Their primary function is to pass the time, relieving family members from the burden of awkward small talk and other annoyances. Our thought was to create a board game that not only offered people a temporary means of escape, but a more lasting one, as well. Get Packing! did just that, enabling the winning family member to get out of there.


During the holidays, most every airline company runs a campaign about getting closer to family. So to break through the noise, we positioned JetBlue as something totally unexpected: The airline that gets you away from your family instead. The tactic stemmed from our insight: Even the happiest families get tired of one another after awhile. Our solution? Create a board game families could play together over the holidays. But not just any board game. One where the winner gets a JetBlue ticket, so they can leave immediately.


200 copies of the board game went on sale December 14, 2017 on Amazon. Each one was priced at $19.99. In addition, four online films were released to announce the game. They were posted on JetBlue's social channels and various blogs.


Video for Get Packing!

Produced by

MullenLowe New York, JetBlue


Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow,, and the rest of the social web.

The 10th annual shorty awards will be held april 15th, 2018 in new york city


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