10th Annual Shorty Awards Categories

The 10th Annual Shorty Awards will be held April 15th, 2018 in NYC. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Galaxy Note8: Do Bigger Things Social Campaign

Finalist in Technology


We set out to launch the Galaxy Note8 in a bigger, better way. We wanted to push past productivity messaging and position the phone as a true tool of self expression.


We decided to stop typing and start drawing. First, during the reveal, we responded to over 1,000 consumer comments with S Pen-illustrated responses, then released a completely hand-drawn phone guide. To further prove the Note8's creative power, we blended photography and illustrations on Samsung channels, then asked Instagram's biggest digital artists to do the same with fan photo remixes. Series after series of Note8 illustrations sold consumers on the creative power of the phone and its S Pen superior quality, driving them to checkout.


In total, the campaign generated over 44.8 million impressions, and launched over 1,000 pieces of illustrated content through posts, Instagram Stories, and 1:1 consumer engagements.


Video for Galaxy Note8: Do Bigger Things Social Campaign

Produced by

Edelman, Samsung


Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow,, and the rest of the social web.

The 10th annual shorty awards will be held april 15th, 2018 in new york city

late Deadline for Brands & Organizations

02 . 22 . 18