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10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Briggs & Stratton and Resolution Media Enhance Website Performance with Strategic Quick Answers Cont

Entered in Branded Content

Objective

One of the greatest strengths Briggs & Stratton provides on its site is the content of its How-To and FAQ sections, which targets questions a searcher may have about engines and lawn mower products. With the 2014 rollout of Quick Answers by Google, Briggs & Stratton observed that the new method of presenting relevant content easily aligned with existing How-To and FAQ content on Briggsandstratton.com and sought to take advantage of the new offering to better serve searchers and provide an enhanced user experience.

Strategy

Resolution Media evaluated current site content and compared that to queries populating for Quick Answers results. The team noticed queries like, "how to change lawn mower oil?" populating in the results page and created a plan to:

To effectively execute this strategy, Resolution along with Briggs & Stratton's Digital Team did the following:

Results

Since implementing recommendations for Quick Answers, Briggs & Stratton's site performance continues to increase:

Produced by

Resolution Media, Briggs & Stratton

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th Annual Shorty Awards will be held in April 2018 in NYC.