entries for the shorty social good awards are open now enter!

3rd Annual Shorty Social Good Awards Categories


See below for official categories. The early entry deadline is June 20th, 2018.

From the 10th Annual Shorty Awards

Black Friday Breakup

Finalist in Retail & E-Commerce

About this entry

The Background

From an inclusive size offering (XXS - 4X) to our nationally acclaimed employee modeled swimsuit campaign, our community takes notice when we show who we are and what we stand for - a retro-inspired fashion brand that is deeply rooted in inclusivity and community. For our Black Friday campaign this year, we wanted to go back to our roots as a brand that stands for something important - and go way beyond pushing the traditional mega sale.


The Goal
To reignite the love by doing something big on Black Friday to give her the feels, instead of the steals.

The Objectives

Why does this entry deserve to win?

The Insight

At ModCloth, we were so over what the worst of Black Friday stands for. You know the kind. And we suspect our customers were, too. So we created a plan to disrupt her newsfeed (in a good way) by shutting down our site on the biggest shopping holiday of the year and give back.

How We Did It
By breaking up with Black Friday and asking our community to join us in celebrating something bigger - giving back to those in need and recognizing those who serve the community all year round.

What We Did

Results

Media

Video for Black Friday Breakup

Produced by

ModCloth

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Twitch, Musical.ly, and the rest of the social web.

The early entry deadline for the shorty social good awards is june 20th, 2018