10th Annual Shorty Awards Categories

The 10th Annual Shorty Awards will be held April 15th, 2018 in NYC. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Lip Sync Battle Preshow

Entered in Long Form Video

Objective

Promote upcoming Lip Sync Battle episodes by showcasing exclusive interviews with episodic talent that teased their impending battles, rounded out with digital comedy segments that expanded the interview content and gave the digital exclusive show its own appointment-worthy value and identity.

Strategy

Preshow episodes were released to Lip Sync Battle's YouTube accounts on Sundays in advance of new episodes on Wednesdays and Thursdays, allowing several days for the content to travel and for the Spike and Lip Sync Battle brands to promote awareness via social promotion on all their respective major platforms. Platform-specific Facebook and Instagram cutdowns of the preshow were also created to promote the most shareable portions of the Preshow series each week, which drove the success of both this ancillary content and the linear iteration of Lip Sync Battle itself.

Results

Over 3 million views across Lip Sync Battle's YouTube, Facebook and Instagram accounts.

Media

Video for Lip Sync Battle Preshow

Produced by

Spike

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th annual shorty awards will be held april 15th, 2018 in new york city

late Deadline for Brands & Organizations

02 . 22 . 18