10th Annual Shorty Awards Categories

The 10th Annual Shorty Awards will be held April 15th, 2018 in NYC. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Bath & Body Works

Entered in Instagram Presence


Bath & Body Works is one of the largest beauty brands in the US & home to legendary fragrances everyone knows & loves (Cucumber Melon, anyone?). Instagram serves as the platform for in-depth product storytelling & mindset-relevant conversations. We strive to bring an element of the store experience & our products to the Feeds of our passionate & highly-engaged community every day.


We make fragrance FUN with Instagram serving as the hub for our community to see what's new at Bath & Body Works. We stay close to our customer & individually orchestrate Social Media-specific photo shoots every 3 to 4 weeks to ensure our content tells a cohesive story for every season. We support the bigger brand story while adding an extra wink of fun & whimsy for our Instagram audience. We keep the copy conversational & leverage tactics like Emoji Challenges & polls in Instagram Stories to encourage two-way dialogue. Our passionate fans love sharing how Bath & Body Works products fit into their everyday lives – whether it's some "me" time spent in the tub with a Bath Fizzy & a Candle, completing their #OOTD with their favorite fragrance or showing off their latest Semi-Annual Sale haul – we leverage those stories as often as possible to support our brand message & spotlight unique content that's native to the channel.


In 2017, we had the following results:

-656K+ NEW Fans – building to a total Instagram audience of 3.4M

-40M+ Total Engagements


Produced by

Bath & Body Works


Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow,, and the rest of the social web.

The 10th annual shorty awards will be held april 15th, 2018 in new york city


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