10th Annual Shorty Awards Categories

The 10th Annual Shorty Awards will be held April 15th, 2018 in NYC. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.


Entered in Emojis



In terms of our strategy, we noted that Babybel has always been that one brand that has been able to amuse both big and little people. As it happens, making children laugh is also the principal aim of the french charity Le Rire Médecin with the famous red nose.

Thanks to episode 5 of the "Super Fromages" web series as well as to Lola Dubini (the influencer who lent her voice to Charlotte La Rigolote, a guest for the episode and a jokey clown in hospitals), Babybel has donated 40 000 euros to the Rire Médecin Charity.

The strategy opted for was to try and get as many people as possible to take a picture of themselves with a red nose on instagram for a good cause, to raise awareness of the charity and similarly to encourage consumers to watch the entirety of the web series.


In just one month we managed to reach 6 million people across the whole of France, of which 170 700 of these impressions were thanks to Lola Dubini, 120 300 thanks to Léa Camilleri and 257 700 thanks to Elsa Makeup.



Produced by

Dare.Win, Babybel (Group BEL)


Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th annual shorty awards will be held april 15th, 2018 in new york city

late Deadline for Brands & Organizations

02 . 22 . 18