10th Annual Shorty Awards Categories

See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Alex Faction

Nominated in Beauty

About Alex Faction

YouTube makeup master Alex Faction can transform anyone into a glitter god or a ghoulish ghost with a few strokes. His incredible artistry often culminates in perfect recreations of characters like Freddy Krueger, Catwoman, and Pennywise the (frightening) clown from IT. The trained beautician posts tutorials for 210K+ YouTube subscribers, showing them how to make a face completely unrecognizable behind intricately theatrical makeup. 275K+ Instagram fans love seeing the final products, while getting everyday beauty tips to help them look their best. In 2017, the Chicago native moved to Los Angeles, taking to Snapchat to vlog the whole experience. While his hometown will miss him, his skill with special effects makeup is perfect for Tinseltown.

Alex Faction's best work on social

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow,, and the rest of the social web.

The 10th annual shorty awards powered by directv now were held april 15th, 2018