In 2023, Netflix partnered with Saylor to drive excitement and anticipation for season 5 of its unscripted megahit Love Is Blind.
Saylor led the social campaign, spearheading the overall strategy, content creation, and community management in an effort to get fans to say… “I do!”
The much-talked about season 5 left fans buzzing thanks to its many memorable moments. Our team utilized all social mediums — clips of the biggest scenes, funny memes, captioned stills, and recap videos — to keep fans engaged.
The campaign was a huge success, garnering over 2.4 million content interactions and 1.07+ million likes on Instagram (@loveisblindnetflix). We also brought in 53,900 new followers and engaged more than 789,000 accounts!
