THE 14TH ANNUAL SHORTY AWARDS

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From the 16th Annual Shorty Awards

Family Stallone: Reuniting Viral Reel

Entered in Single Post or Activation

Objectives

Our social strategy was to serve as an extension and a peek into the lives of this famous family, getting to know Sly, his wife Jennifer, and his daughters Sistine, Sophia, and Scarlet on a more intimate level.

Strategy and Execution

We leaned into themes of humor and heart with a social-first mindset. knowing clips perform well on social, we parsed show moments that illustrate the unique and heartwarming bond that this family has.

Results

This clip of Sylvester Stallone returning home to his family went viral across all of our social platforms.
Facebook - 18M Views
Instagram - 14.1M Views
TikTok - 25.3M Views

Media

Video for Family Stallone: Reuniting Viral Reel

Entrant Company / Organization Name

MTV Entertainment Studios

Links

Entry Credits