THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project
From the 16th Annual Shorty Awards

Custom IST Courtsd

Entered in Instagram, Sports

Objectives

Rally the Max social ecosystem around the launch of SportsOnMax on social media for the launch of the In-Season Tournament on the streaming service.

Strategy and Execution

To celebrate the NBA in-Season Tournament on TNT and B/R Sports on Max, we created custom NBA courts for some of the streaming service’s most iconic titles. The content was published primarily on Instagram and collaborated with the NBA and NBA on TNT accounts.

Results

The content resulted in over 1.2M total engagements and collaboratively rallied sports fanatics and entertainment enthusiasts around the launch of IST on the Max service.

Media

Entrant Company / Organization Name

Deep Focus, Max

Links

Entry Credits